Today, a credit card is much more than just a card to pay. Modern credit cards to a certain extent reflect the lifestyle of the owner and the choice of the appropriate card is often also a question of emotions. The fashion magazine FACES has recognized this and launched its own credit card. We at OTRO have emotionalized the new corporate design of the FACES Credit Card to suit the target group and ensured consistent playout across all communication channels.
In addition, we were also responsible for organizing and implementing the launch event at Smith & De Luma in Zurich. The 150 invited VIP guests – one more beautiful than the other – were offered a lot: in addition to plenty of champagne & cocktails, fine delicacies, goodie bags and a cool photo corner, a live DJ with atmospheric music provided the right ambience. Everyone present visibly had a good time, which becomes clear pretty quickly from the photos produced by OTRO and the after-movie.