An outstanding product, which is on the fast lane thanks to its brand history: The Swiss chip tuning label Racepower exemplifies a successfully implemented brand identity. As a design partner, OTRO shapes all aspects of the brand and had a strong influence on the product design for a clean and consistent staging of the brand story throughout the entire customer journey.
With the ultimate goal – to trigger enthusiasm in the customer – we were able to accompany Racepower in different stages & disciplines: from branding of the brand to positioning on the web to the implementation of image and explainer videos as well as packaging & brochure design.
